Holler and Dash

While at FRCH, I worked on the design of Holler and Dash, a fast casual restaurant with a southern inspired menu. We worked to implement the Holler and Dash brand identity into a repurposed ironworks building. Our goal was to dial up the industrial aesthetic to seamlessly fit into the neighborhood. To further engage the community, local artisans were hired to install various murals, signage and screens from our concept.

I do not claim to own the rights to these images or designs. Everything shown here was designed while I was working with FRCH/Nelson.

Elliot Lucas